This highly specialised and remarkably innovative museum is located in Mexico City in a beautifully restored monastery originally opened in 1766 by monks of the Betlemitas order.

Based on a science centre model MIDE's objective is to provide a resource that empowers visitors, and particularly young people, to discover and understand the workings of economics. Museum staff designed the exhibits with Academy Studios of California.

Magian later assisted the Museum to develop and enhance the creative intent for the media aspects of the exhibitions.

Magian also designed and specified the hardware and technical infrastructure to allow for the media content to be easily changed and updated.

The Magian MMaP System allows MIDE staff to deliver on their commitment to communicate relevant economic issues to visitors through the realities of everyday life. MMaPS was also used by Museum staff to manage content during the developmental phase of the exhibits.

The Museum operates using the MMaP System as an automated, integrated and centralised media publishing system which can deliver content to exhibits on a schedule of regular change. This enables staff to keep the information in the programs current with change and contemporary events in the economic lives of its audience.

The Museum's ambient soundscapes and the interactivity of all media exhibits is controlled by Magian's DiAC System.

Magian Scope

• multimedia design review
• collaborative media concept design
• over forty media exhibits including:
• soundscapes
• multi-user games
• touchscreen programs
• projected video programs
• multi-screen video programs
• systems for educational presentation theatres
• an award-winning simulated stock exchange experience
• design of an integrated technical infrastructure
• hand-held staff control of media exhibits
• software implementation and commissioning
• implementation of MMaPS (Media Management and Publishing System)

Awards

• Gold Muse Award by the American Association of Museums for the sección El simulador del mercado
• Roy L. Shafer Leading Edge Award, by the Association of Science and Technology Centers (ASTC), in the category for leadership and experience for the patrons Award by the International Council of museums
• AVICOM in the category for interactive stations

Project:

MIDE – Museo Interactivo de Economía

Location

Mexico City, Mexico